Made in kenya initiative
"Made in" is the term used to describe where products originate from. It denotes an association with the place of origin. 'Made in Kenya' signifies that our products are unique, authentic and high quality. The initiative will; - Enable consumers locally and abroad immediately identify a product as Kenyan and then associate the product with quality and authentic Kenyan value. - Strengthen Kenya's position as a made-in country Brand in light of the Big Four Strategy where Kenya seeks to position itself as the Industrial Hub for Africa. - Enable the implementation of section 155 of the Public Procurement and Asset Disposal Act 2015 which gives preferential procurement to manufuctured articles, materials and supplies partially mined or produced in Kenya or where applicable have been assembled in Kenya. There has to date not been a way for procuring entities to identify the above products. The initiative aims to define the value proposition of our goods and services (i.e. the brand promise/the consumer benefit), communicate the promise/benefit to consumers, work with producers and manufacturers to commit towards exceeding the promise by delivering with excellence and finally leveraging on the brand equity built thereof.
The Made In Kenya Brand Mark
This is a powerful visual symbol that will easily identify products that are made in Kenya. It is a registered trade mark and can be applied on packaging, websites, social media and advertising. It will be awarded to products that meet the below criteria 1. Ownership- 51% minimum local shareholding. A company with less Kenyan shareholding as prescribed IN this section should be making products that meet the criteria stated here in (Made in Kenya) so as to acquire the Mark. 2. Location- Companies must be located in Kenya 3. Employment- Kenyan employees in the company must be majority(50%) 4. Compliance with statutory requirements - Tax Compliance -Registration Certificates -Should not be insolvent -Should not have been debarred from Public Procurement -The Product must bear KEBS S-mark certification -Design,conceptualization or transformation must be 40% Kenyan -They must be wholly or partially mined or produced in Kenya -Raw Materials- The country of origin of each significant ingredient or significant component of the product must be Kenyan as outlined in the East African Community Customs Union(Rules of Origin)
Benefit of acquiring the mark
-You will benefit from periodic Made in Kenya campaigns which promote products made in Kenya on TV, radio and outdoor, exhibitions etc - You will benefit from preferential procurement from Government which gives priority to 'Made in Kenya' branded products once implemented - Your products will be featured in the 'Made in Kenya' campaign microsite for ease of access by consumers - Your will have access to the campaign branding toolkit where you will be able to use the assets for your own campaigns - Your products will be promoted on Brand Kenya Social media channels as a Made in Kenya Product - Access to trade research and insight that will be valuable to inform your business decisions - You will benefit from exclusive adopter offers, trade discounts, trainings - Participation in member workshops, showcases and networking forums -Facilitation to easily access international markets Products bearing this mark signify that they are authentic, organic and high quality.