Macfrut 2026 will take place from 21st to 23rd April 2026 at the Rimini Expo Centre in Rimini, Italy. Recognized as a leading international B2B trade fair for the fruit and vegetable sector, Macfrut brings together the entire agri-value chain, from production and inputs to logistics, processing, and distribution.
Participation is free upon registration, making it highly accessible for global traders seeking high-value engagement. Interested participants can register through the following link: https://guest.macfrut.com/en/account/register
Macfrut is more than just a trade fair; it is a business accelerator that has evolved into a global hub for the horticulture industry. The event attracts over 1,400 exhibitors, more than 60,000 visitors, hundreds of international buyers, and hosts over 120 technical and scientific events. With exhibition space set to expand further in 2026, it continues to strengthen its position as a key meeting point for global stakeholders.
A defining feature of Macfrut is its comprehensive “seed-to-table” approach, covering the entire fruit and vegetable supply chain. This includes seeds and nurseries, agricultural inputs and BioSolutions, irrigation and greenhouse technologies, harvesting and post-harvest handling, packaging and logistics, as well as processing and value addition. This integrated model enables traders to identify opportunities across the entire ecosystem, beyond primary production.
The 2026 edition will place special emphasis on avocados and mangoes, two rapidly growing global commodities. Dedicated “Avocado Day” and “Mango Day” will bring together producers, buyers, and technology providers, creating targeted B2B engagement opportunities. In addition, the event facilitates structured business-to-business matchmaking, connecting exporters with vetted international buyers from Europe, Asia, and emerging markets.
Participants will also benefit from innovation and technology showcases, including live demonstrations and technical exhibitions that highlight new crop varieties, advanced packaging and cold chain solutions, and sustainable production practices. A wide range of conferences and forums will further provide insights into sustainability, climate resilience, market access, trade regulations, supply chain efficiency, and evolving global demand trends, equipping traders with knowledge to remain competitive.
For African exporters, particularly those from Kenya, Macfrut 2026 presents significant strategic advantages. Italy serves as a gateway to the European Union market, one of the largest importers of fresh produce globally, enabling direct engagement with buyers and distributors. With avocados and mangoes featured prominently, Kenyan exporters are well-positioned to showcase premium-quality produce, negotiate supply contracts, and better understand EU compliance requirements. The event also offers exposure to advanced logistics solutions, including cold chain innovations, packaging technologies, and sustainable shipping methods, which are essential for improving export efficiency.
Ultimately, Macfrut provides a platform for growth and partnership development, facilitating real-time deal-making, long-term business relationships, and international collaboration. The presence of global buyers and industry leaders ensures that participants gain both market intelligence and tangible commercial opportunities.
Kenyan exporters will participate in Macfrut 2026 under the coordination of the Agriculture and Food Authority (AFA), Horticultural Crops Directorate. Exporters interested in participating are encouraged to submit their inquiries via email to [email protected].