Seoul Food & Hotel Goyang 2026 is Korea’s premier international food and hospitality trade exhibition and one of Asia’s most influential B2B platforms for the food industry. The event will take place from 9th to 12th June 2026 at Korea International Exhibition Center (KINTEX), bringing together global industry players across the food, beverage, and hospitality value chain.

The 2026 edition is co-organised by Korea Trade-Investment Promotion Agency (KOTRA) and Informa Markets, two globally recognised institutions in trade promotion and exhibition management. Their partnership reinforces the event’s credibility, international reach, and high-level buyer engagement.

Seoul Food & Hotel is widely regarded as one of the largest food industry trade shows in Korea and ranks among the top food exhibitions in Asia. It attracts thousands of qualified buyers, distributors, importers, and hospitality professionals from South Korea and the wider Asia-Pacific region. For Kenyan exporters, the event provides a strategic entry point into one of the world’s most sophisticated and high-consumption markets.

The exhibition is structured as a multi-sector platform, featuring co-located events such as Seoul Food, Seoul Foodpack, Seoul Foodtech, Seoul Horecatech, and Seoul Foodsafety. This integrated format creates a comprehensive ecosystem that connects food production, processing, packaging, safety, and hospitality innovation under one roof.

Kenya’s agro-export sector is well positioned to benefit from this platform. The country’s strong offering in speciality tea and coffee, fresh horticultural produce, avocados, macadamia nuts, and processed food products aligns strongly with growing South Korean demand for premium, natural, and health-oriented imports. Increasing interest in halal-certified and ethically sourced products further strengthens Kenya’s competitiveness in this market.

Participation in Seoul Food & Hotel 2026 offers several strategic advantages for Kenyan exporters. It provides direct access to high-value Asian buyers, importers, and distributors actively sourcing international products. It also enhances brand visibility in a market known for high per-capita food expenditure and evolving consumer preferences toward organic and exotic foods.

The exhibition further serves as a high-impact business networking and matchmaking platform, enabling structured B2B meetings and negotiations that would otherwise take months to secure independently. In addition, it offers Kenyan companies an opportunity to showcase value-added and processed products, including packaged teas, processed macadamia, and cold-pressed oils, alongside global competitors.

Beyond commercial opportunities, the event also provides exposure to global trends in food technology, packaging innovation, cold-chain logistics, and hospitality solutions, critical insights for firms seeking to remain competitive in evolving international markets.

Kenyan exporters interested in participating are encouraged to secure exhibition space early, as demand is typically high for this globally recognised event.

Further information is available via the official website:

https://www.seoulfoodnhotel.com/main/main.php

Exhibitor registration: https://www.seoulfoodnhotel.com/exhibitor/01.php