Macfrut is a leading international trade fair for professionals operating in the national and international fruit and vegetables sector. The show is a vertical trade fair representing the entire supply chain players including production, pre-harvest and post-harvest technologies, packaging, and services. Macfrut 2024 will be held from 8th-10th May 2024 in Rimini Expo Center, Italy.

The trade fair showcases exhibitors in fruits and vegetable products, technical expertise, and know-how across the entire supply chain: Production & Trade, Machinery & Plants, Packaging, Agricultural Machinery, Greenhouses & Irrigation Systems, Spices and Herbs, Nursery & Seeds, Biostimulants, Logistics & Services.

Macfrut Trade Fair presents businesses dealing with herbs, fruits and vegetables an opportunity to meet with key stakeholders from the entire fruit and vegetable supply chain to gain insight into the industry through specialised events and networking opportunities.

Exhibitors will have access to B2B and networking meetings with sector regulators, distributors, retailers, consumers as well as high-level meetings and conferences. This year’s trade fair is expected to host over 1,115 exhibitors and about 50,000 visitors.

Kenya’s participation in the Macfrut 2024 Trade Fair is being coordinated by Horticulture Crops Directorate. The Directorate is inviting exporters willing to participate in the Trade Fair to write to [email protected] and copy [email protected] . Deadline to express interest to participate will be COB Thursday 29th February 2024.