The Kenya Export Promotion and Branding Agency (KEPROBA) has received strong endorsement for its work in advancing Kenya’s agricultural exports, following a high-profile visit by Dr. Kipronoh Ronoh Paul at the ongoing National Cashew Conference 2026 in Kwale County.

Dr. Ronoh, the Principal Secretary in the State Department for Agriculture and Chief Guest at the conference, toured the KEPROBA exhibition stand where he commended the Agency’s efforts in branding and positioning Kenyan products for global markets. His visit highlighted the growing alignment between government policy and export promotion initiatives aimed at unlocking value within key agricultural sectors.

During the engagement, Dr. Ronoh emphasized the unique value proposition of Kenyan cashew nuts, noting their quality and market potential. He underscored the importance of strategic branding in enhancing international competitiveness, particularly as global consumers increasingly prioritize traceability, sustainability, and premium product standards.

KEPROBA’s presence at the conference has also drawn recognition from the Kenya National Chamber of Commerce and Industry, specifically its Mombasa and Kwale chapters. The acknowledgment reflects the Agency’s expanding role in supporting enterprises across the cashew value chain from smallholder farmers to processors and exporters—through market linkages, branding support, and export readiness initiatives.

The National Cashew Conference 2026 continues to serve as a vital platform for stakeholder engagement, bringing together public and private sector actors to chart a path for growth in the industry. KEPROBA’s active participation reinforces its mandate to drive export-led development by strengthening value addition and connecting Kenyan products to international markets.

As Kenya seeks to scale up its cashew sector, these engagements point to a clear strategy anchored on collaboration, innovation, and market positioning. With sustained partnerships and targeted interventions, the country is steadily advancing toward realizing the full potential of its cashew industry on the global stage.