The Kenya Export Promotion and Branding Agency and E4Impact Foundation have signed a letter of intent to formally establish a collaboration between the two organizations. Both organizations are dedicated to helping Kenyan exporters, developing market connections, and increasing export capability.

While E4Impact will concentrate on identifying exportable services, enterprise growth, and promoting the Made in Kenya Initiative, KEPROBA will offer training, market tactics, and international contacts.

The Kenya Export Promotion & Branding Agency (KEPROBA) is a state corporation established under the State Corporations Act Cap 446 through Legal Notice No. 110 of 9th August 2019. The Agency’s mandate is to implement export promotion, nation branding initiatives and policies to promote Kenya’s export of goods and services worldwide while E4Impact Foundation (E4IMPACT) is an initiative launched in 2010 by ALTIS-Graduate School of Business and Society of Università Cattolica del Sacro Cuore, with the goal of training impact entrepreneurs in the developing world to support the start-up and growth of their businesses.

The purpose of this Letter of Intent is to set out an understanding between the parties of their rights and responsibilities for enhancing export capacity, fostering market linkages, providing valuable support to exporters in various value chains that align with the government’s Bottom-Up Economic Transformation Approach. The signatories intend to facilitate the growth of exporters and contribute to the development of a more robust export ecosystem in Kenya.

To support Kenya's export ecosystem, they will work together to plan training courses, exchange experiences, and take part in exhibitions. This collaboration demonstrates a common commitment to advancing trade, business, and economic growth in Kenya.