The Kenya Pavilion at Expo 2025 Osaka has just clocked a monumental milestone its 1,000,000th visitor. As cheers echoed through the Pavilion, it wasn’t just a celebration of numbers, but of Kenya’s growing global appeal and the powerful brand story unfolding at the heart of the world’s largest exhibition.

Speaking on the milestone, Ms. Floice Mukabana, Commissioner General of the Kenya Pavilion and CEO of the Kenya Export Promotion and Branding Agency (KEPROBA), called it a defining moment.

“This moment not only marks a successful halfway point in our Expo journey but also reflects the compelling story Kenya is sharing with the world one of innovation, culture, and opportunity,” she said.

Nestled in the Empowering Lives Zone (P03), the Kenya Pavilion has emerged as one of the most visited among African nations, attracting visitors from across continents with its interactive displays, immersive storytelling, and a vibrant showcase of Kenya’s top sectors — including renewable energy, ICT, tourism, and value-added exports such as tea, coffee, and flowers.

With the Expo set to run until October 2025, Kenya is setting its sights on a new goal: 2 million visitors. The next phase of engagement will be powered by thematic months curated experiences that spotlight Kenya’s trade, investment, and development opportunities for Japanese and global audiences alike.

The milestone also signals a dramatic leap from the 523,000 visitors recorded during Expo 2020 Dubai, which took place under the cloud of the COVID-19 pandemic. This surge in attendance reflects Kenya’s renewed global presence, with visitors captivated by the country’s economic transformation and authentic storytelling.

As Expo 2025 continues, the Kenya Pavilion isn’t just drawing crowds it’s building brand loyalty, unlocking markets, and showing the world that Kenya is open for business, investment, and innovation.

One million down. One million to go. The journey is just getting started.