Meat exports play a crucial role in driving economic growth and development in Kenya. Beyond generating foreign exchange earnings, exports of meat and meat products create employment opportunities, stimulate investment in related industries, and contribute to rural development. Moreover, by tapping into international markets, Kenya can diversify its export base, reduce reliance on traditional sectors, and strengthen its position in the global marketplace. A well-executed brand strategy will elevate the perception of Kenyan meat products, increasing their competitiveness and market share in key export destinations. To learn more about the importance of the meat and meat Kenya Export Promotion and Branding Agency is inviting you attend this year’s Meat Expo from the 12th to 14th June 2024 at the KICC